The Insitute

http://www.imdb.com/title/tt2386327/

Flyers in streets
Message with invitation to suite, "To those dark horses with the spirit to look up and see... a recondite family awaits."
Physical place, get a key, instructions to multimedia room
Socio-reengineering, expand trust, leader identified, advanced voodoo tech, algorithm . . . mathematical code that will bring world peace
You will feel the divine.
Temptation, forbidden fruit, induction card, become a spy
Scavenger hunt, unanswered questions
New terminology
No distinction between real and fake insanity
The world looked like a different place, with a different purpose, I was looking for clues
Text message, radio station, email
Assemble a group, choose a leader, confrontation, victory, handshake, then cessation of contact
Rabbit hole, magic key, story box, wonder & discovery . . . Why is it contained within the walls of this little park?
There should be this kind of play infused into the architecture of our real world.
People will accept a billboard, but be upset by street art.
Use multimedia to tell a story.
Urban playground movement, alternate reality game
Giving people a mission and permission to be an agent, explore & discover the hidden, spontaneity and play in civic spaces
Blurring absurd & real
Rogue participant rewrites rules of the game, not a game, abandons experience, recluse, paranoid, experience was "spiritually harmful"
Elsewhere Public Works Agency vs. Jejune Institute (goons)
Elsewhere & Eva
Cell call from commander, mission, codewords, dance in public, physical jamming, joined by b boy and sasquatch
CD with hidden track, walking tour narrated by mother and daughter, Eva
History, fairy dwellings, comments on utility boxes, descriptions of abandoned, demolished houses, book in bookstore, esoteric, box with secret diary of missing Eva, transcendent and ephemeral
Home videos of Eva, cuts her own hair, reads her sad poetry from the diary
Eva suggested potential to transform world
Experience was to tell Eva's story, not just fun and games
SFPD witness recording (?) . . . night of Eva's disappearance . . . mystery
Eva's father . . . algorithm, real person with real house
Rescue Kelvin Williams, tunnels under streets of Berkley, chalked walls, crystal oscillator recovered underground to activate algorithm
Eva was a doorway to elsewhere
Group mailed postcard, directions, codewords, meet couple blocks from destination and walk there following ground markings, boombox, message from Eva, blindfolds, replace with trust
Covert ops, steal bioforce globe to destroy Jejune, prescreening for final event led by man in white coat, gadgets & instrumentation, questions pertaining to dreams, deja vu
Images, word slideshow set to music
Seminar: guru type welcome, protege of Jejune master, glasses of hot water (drink the kool-aid), guru urges retrieval of bioforce globes, creates resistance, "That's how we make tea." laugh, dance, parachute, videoconference with dolphin, emergence of leader of institute, talks about nature of the game/reality, reminds of the promises at induction, fulfilled.
Stopped short
The book was good, but the ending was weird.
Maybe if you don't look down, you'll never fall (referencing Wile E. Coyote)
Elsewhere, a way of being and playing in the world that changed everything.  Powerful & enchanting
Creator & Eva meditated and travelled to elsewhere during creator's treatment
It could still be happening, as far as I know the war is still being waged in the streets
Underlying messages were real
There is all this amazing stuff happening, having something to believe in

I don't know if Eva is a real person or a character.
I don't know if Kelvin Williams is a real person or a character.
Blair Lucien real or not?